I was a tad bit sceptic about watching a film about .... Facebook. How interesting can that really be, I thought. Oh well. David Fincher made an entertaining film about a ruthless, antisocial world from which "new social media" evolve. It's an interesting contrast, and a scary one, too. What makes the film a little bit creepy is that it takes place in the present. We get a story (I'm not really interested in how true it is) about how Facebook evolved from idea to multi-million network. This has happened in a very short time. Nobody knows what Facebook will become and it is hard to spell out its meanings. Even though The Social Network did not make an eternal imprint on my heart, it was told gracefully so as to create the right kinde of surge. And David Fincher has an impeccable sense for surroundings and scene construction. The major problem is perhaps the dabblings with psychology. What was it that drove Zuckerberg - really? The Social Network is dangerously close to saying: well - it was because of a girl.
What is more, The Social Network does not buy into the glorified image of creativity and the self-made entrepreneur. At least: an American movie that does not celebrate "the business opportunity" and that does not serenade the virtue of being ambitious. "We have to expand" is here depicted as a rather uncanny catchphrase. We have to expand because we can ... and we must ... for some reason.
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