Be kind rewind (2008)

Be Kind Rewind (M Gondry) may not be a work of cinematic genius. Yet, as a homage to cinema culture and bad movie-making, this film proved to be a lot more entertaining than I expected it to be. If you have nothing against quaint feel-good movies, then you might not grumble. The central location of the film is a dingy-looking store that rents outdated VHS. There's a situation: the store faces eviction due to overdue rent. The customers are of the more eccentric (but loyal) stripe and the owner is out of town on business so a younger guy is entrusted with the challenge of looking after the place. The storyline follows these eccentrics on all sides of the counter and of course there is a mishap and some real acts of Imagination take place (having to do with "re-enactment"). Be kind rewind defends the small businesses on the obscure street corners and the people who work for them. The overly sugared ending is excused; I actually found this movie kind of cute. There are silly jokes, diversions and much ado about nothing, but that was the charm of it.